Free Resources
Actionable marketing strategies, ad frameworks, and growth playbooks built exclusively for CrossFit gym owners and fitness brands.
78% of gym searches happen on Google. If you're not showing up, your competitors are taking those members. Step-by-step guide to dominating local search in your city.
Getting clicks but not sign-ups? The average gym leaks 67% of potential members at the funnel stage. Here's how to fix every stage of the pipeline in 30 days.
The average CrossFit gym spends 5+ hours a week on social media and signs zero new members from it. Here's what the fastest-growing gyms do instead.
Acquiring a new member costs 5–7x more than keeping one. Most gyms spend everything on acquisition and nothing on retention. Here's how to flip that equation.
Low-price gyms are everywhere. Premium gyms with loyal communities are rare. Here's how to position your CrossFit box as the obvious choice — without cutting your rates.
Google Ads shows intent-based traffic — people already searching for a gym. Less competitive and cheaper-per-lead than Meta. Here's the framework that converts clicks to sign-ups.
Most gym owners track members and revenue but ignore the upstream metrics that predict those numbers. Know these 5 to stay six weeks ahead of problems before they hit.